Kevin Frayer/Getty Images
Alibaba’s Taobao is hiring two “senior research
fellows” who must be aged over 60.
The company was inundated and received more than 1,000
applications in 24 hours.
The pivot to senior shoppers comes as China’s
When Alibaba’s Taobao posted a
job vacancy for a “senior research fellow,” the compay
received 1,000 applications within 24 hours.
Taobao, China’s biggest online retailer, is hiring two people who
must be aged 60 years or older to assess new products aimed at
middle-aged and senior consumers.
“We received over 1,000 resumes within the first day of posting
the job ad, with applicants ranging from former teaches, judges,
police officer and public servants expressing their interest,” an
Alibaba spokesperson told Business Insider, adding that a lot of
younger Taobao users are encouraging their parents to apply.
As of last week, the oldest applicant is 83 years
Part of the role’s popularity is undoubtedly its high
salary. In Beijing, which has the highest average income for any
Chinese city, residents earn
$18,660 a year. Taobao’s new hires can earn up to
To land that salary, applicants are expected to have a
harmonious relationship with their children, be an influencer in
society such as in square dance groups, enjoy reading about
psychology and sociology, and have at least one year of online
The job ad also says that Taobao will soon be “full of
middle-aged and elderly consumer groups.”
Taobao currently has more than 30 million
users aged over 50. By 2020, it’s expected that China will
million people over the age of 60 — a huge opportunity if
Taobao can figure out what these shoppers want online.
According to Alibaba’s spokesperson, its two new hires will be
working on an “exciting new version of Taobao” and adapting the
app to suit this demographic.
“We are crafting a new version of
Taobao that is customized for senior consumers, catering to their
unique habits and needs. Besides satisfying their online shopping
demands, we want to create something that helps them strengthen
relationships with the younger generation, and bring them closer
together,” the spokesperson said.
According to state-run Global
Times, Taobao’s new senior-focused product is expected to go
live at the end of January.
Get the latest Alibaba stock price here.