The New York Times is running a new ad to highlight its
sexual assault reporting.
The Daily News ran a cover page that looks uncannily
similar, two years ago.
The New York Times
debuted a powerful new ad during the Golden Globes on Sunday,
attempting to highlight its groundbreaking sexual assault
reporting in recent months. But The New York Daily News may
be the one to walk away with at least some of the credit.
The full-page print ad in The Times features black text
against a white background, with a back-and-forth between the
words “He said” and “She said” for two lines, until the words
“She said” take over the rest of the page.
The ad is uncannily similar to a headline that the Daily News
carried over two years ago when the sexual assault allegations
against Bill Cosby became public. The similarities were pointed
out by New York Post entertainment writer Johnny Oleknsinski on
The Times partnered with ad agency Droga5 on the latest ads,
which come on the heels of its hair-raising
ad series about the value of truth last
Business Insider reached out to the Times for comment but hadn’t
heard back at the time of publication.