Suppliers selling to doomsday preppers are making a fortune off fears that the world is coming to an end.
Rising S Company sells underground doomsday bunkers at every price point. The Texas-based manufacturer says its business has soared over 500% since the election of President Trump, with about 230 units sold and $12 million in sales in 2017.
The bunkers are made of steel and set 11 feet underground, which makes them useful in natural disasters, nuclear attacks, and other doomsday scenarios, according to the company.
“Anybody can put containers in the ground and sell them to people. What Rising S sells is safety,” Gary Lynch, general manager of the company, told Business Insider.
Take a look inside some of Rising S Company’s most popular models.
These days, you can’t turn on the news without thinking the world is coming to an end.
A rising number of Americans are taking precautions for a future apocalypse.
In the wake of recent natural disasters and continued nuclear threats from North Korea, more people are stocking their homes with survival supplies, picking up new skills at the shooting range, and buying units in massive underground shelters built to protect entire communities.
Rising S Company started out as a storm shelter manufacturer.
About a decade ago, a woman approached owner Clyde Scott about building her a much larger storm shelter — around 40 feet long — that came with all the creature comforts of home.
“She wanted the whole works — bathrooms, beds, sinks, camera systems — and it got me thinking, she isn’t wanting no ordinary storm shelter, but a survival shelter,” Scott told Dazed.
He used $3 million from his storm-shelter business to create a bunker company, and the move has kept him busy ever since. According to Lynch, the company’s client list includes tech moguls, professional athletes, politicians, and celebrities.