Disney films are often sold in combo packs. You get a Blu-ray, a DVD and a code for a digital download of the film (or 4K disc, Blu-ray and download code if you roll like that). In the lawsuit, Disney alleges that Redbox is disassembling the combo packs it purchases at retail and selling the download codes separately. These download codes come on little leaflets in the Blu-ray package that explicitly say “codes are not for sale or transfer.” So by using these codes, customers are infringing on Disney’s rights, a process that Disney says Redbox encourages. Redbox promotes these codes as a cheap and smart way to buy a film with digital downloads selling for as low as $7.99. Even if Redbox sells a code for $14.99 and Disney has the film on other distribution platforms like iTunes or Vudu for $19.99, that is a huge difference. That is money that is not going to Disney or its partners. Disney believes this disparity harms their relationship with licensed digital services as well as consumer’s belief in a legitimate and equitable digital market.