Here is why Meghan Markle’s dress choice is important, and everybody needs to pay attention. First, she chose a British brand, most likely signaling her commitment to British businesses. Secondly, the style of the dress is exciting and impressive. According to Daily Mail, Kensington Palace confirmed the dress was privately purchased from the British fashion house Ralph and Russo, a company by Australian entrepreneurs Tamara Ralph and Michael Russo. The gown comes from the brand’s autumn/winter 2016 collection. As you can see in the photos, the dress is a full-length number made of black tulle, and it has a silk organza skirt with ruffles applied by hand. Plus, it has a sheer bodice that contains decorative feather threading. In other words, watch out, fashion world, because the Duchess has arrived (no offense to Catherine, Duchess of Cambridge; Camilla, Duchess of Cornwall; or Sarah, Duchess of York—or Fergie, Double Duchess of the Black Eyed Peas.)