Online estate agent Purplebricks forced allAgents to
remove Purplebricks reviews from its site.
It called into question the validity of the reviews and
threatened legal action if Purplebricks failed to remove the
allAgents removed the Purplebricks reviews in September
but now it’s reinstated them.
The battle between online estate agent Purplebricks and estate
agent reviews website allAgents is heating up after allAgents
republished a number of reviews of Purplebricks on its website
that Purplebricks believes to be fake.
The vast majority of the 79 Purplebricks reviews are one star and
the company has an average score of 1.27 out of 5, with just 9%
of customers saying they would recommend Purplebricks, which
competes with the likes of Foxtons.
allAgents removed the reviews on September
18 to avoid getting into what had the potential to become a
costly legal fight but they were reinstated on December 12,
according to a spokesperson for allAgents.
allAgents started a £50,000
crowdfunding campaign in October to help fund its legal costs
but the spokesperson for allAgents said that it fell “just short”
of the target.
allAgents said that it’s re-contacted all the Purplebricks
reviewers to confirm the validity of their postings. Of the 26
negative reviews Purplebricks claimed were fake, allAgents said
it was unable to verify three.
allAgents’s director Martin McKenzie said in a statement:
“We stand behind the reviews, which have been proven to have
been written in good faith. ‘Fakegate’ has been shown to be
just what it always was — the bully-boy tactics of a company
unwilling to deal with the concerns of genuine customers.
“Our re-instatement of Purplebricks’ review profile and the
disputed reviews has shown how solid our process is, and we
sincerely hope Purplebricks will accept this and not threaten
further legal action. We were unable to verify just three of
the reviews, not surprising as some of them were two years old
and three genuine reviewers have asked for their post to be
taken down. A number of reviewers were very angry at having
their authenticity questioned and we have decided to add their
additional comments to the site.”
A Purplebricks spokesperson said in a statement:
“We have noted AllAgents reinstatement of certain reviews on
Purplebricks. We have asked on numerous occasions for evidence
that would allow us to verify whether or not they were from
genuine customers, AllAgents have been unable or unwilling to
share this data with us for reasons best known to themselves.
“Our position has always been very clear — we welcome all
reviews from anyone who has been authenticated as a customer,
whether they are good or bad.
“We do not welcome reviews from people who have not had direct
experience with us, as this can lead to misinformation for