YouTube wants to move past its avalanche of brand safety
disasters this year as quickly as possible. If only advertisers
were as willing.
The video platform and its parent company Google have come under
fire in 2017 for a spate of incidents featuring marketers’ ads
ending up next to questionable videos.
Indeed, from extremist content like ISIS propaganda and
anti-Semitic hate speech to content featuring children being
targeted and exploited by pedophiles, advertisers have found
their ads running against all sorts of offensive and “unsafe”
videos on YouTube this year.
And based on multiple interviews, advertisers have been left far
from satisfied with the company’s response.
To read more about how advertisers’ have been burned by YouTube’s
response to its brand safety snafus,
In other news:
Twitter’s advertising business is still struggling, as
advertisers increasingly choose Facebook
instead. CFO Ned Segal said the segment is
“demand constrained” but that Twitter has a higher ROI than
Facebook in many cases.
Speaking of Twitter, the company’s chief dealmaker,
Jessica Verrilli, is leaving. She worked at Twitter
for over 8 years and helped oversee dozens of acquisitions.
The FCC plans to repeal net neutrality this week — and it could
ruin the internet. The move likely will mean that
providers will charge internet companies tolls to be able to send
their content or services to you, with smaller internet companies
more likely to be boxed out.
Apple is reportedly buying Shazam for $400
million. Shazam is a British music
recognition and advertising startup which was last valued at $1
billion, with advertising making up majority of the
company’s revenue last year.
Uber has settled a lawsuit with a woman who accused the
firm’s executives of obtaining her medical records after she was
. The complainant
had already successfully sued Uber for failing to do a thorough
background check on the driver.
investigation has found sexualized content on gaming streaming
site Twitch. The “IRL”
section features female gamers who wear revealing clothing during
live game streams, and even sell explicit services through the
MEET THE YOUTUBE MILLIONAIRES: These are the 10
highest-paid YouTube stars of
recently published its look at which YouTube
stars made the most money in 2017, based on raw estimates of
Here’s a look at how Amazon chooses its seemingly random
“Deals of the Day,” according to the Wall Street
Journal. Amazon typically requires merchants to
offer a 15% price reduction or more to be considered for its
holiday promotions, but the resulting sales can propel sellers to
higher search rankings.
The 50 most innovative CMOs in the world in
2017. If you haven’t yet, check out our
annual list featuring the connectors, the storytellers, the
rebels and the breakouts.
Follow us at @BI_Corporate to
be among the first to hear about news and updates from Business
Also, sign up for the Executive
Summary , a new biweekly newsletter that
brings the latest marketing news, trends, and company updates
straight to your inbox.